We’re looking for a Head of Media Production


Job Description

During the past 10 years Gapminder has become world famous for explaining a fact-based worldview and for teaching Factfulness. We have built a huge global online audience, but most of our ideas haven’t been published yet, because we are missing an effective process for finalizing and delivering new content to our audience. Instead of delivering, we often keep inventing new ideas all the time.

This is why we need you: an experienced producer who has managed content production before. You have worked in a newsroom or in another media production process with frequent deliverables. You’ve got the skills to lead and coordinate content creators working with multiple media formats, including graphics, text, film and web pages. You enjoy being in a constant planning and re-planning mode, predicting and solving upcoming problems for future deadlines, and you love facilitating team collaboration to make sure things get delivered in time.

Such proactive process skills is exactly what’s needed to turn our ever-growing treasury of drafts and ideas into high quality content and make sure it’s published on a frequent basis. If you can make this happen, Gapminder has the channels to reach hundreds of millions of curious people around the world. People who are fed up with the avalanche of overdramatic media reports in their online feeds. People who want to see a fact-based worldview on a daily basis, to reduce unnecessary stress and make better decisions. People who want Gapminder to demonstrate Factfulness in practice.


– You will be responsible for maximizing Gapminder’s output of high quality content.
– You will build a flexible team of content producers and coordinating their work.
– You will plan daily and weekly deadlines, and make sure they are not missed.

Job description

– Plan content: On a regular basis, you will plan the content and deadlines in close collaboration with the heads of R&D and Communication, which currently means Anna & Ola Rosling. Together with them you will populate the content delivery calendar for the next couple of months, with well defined deliverables on a weekly and daily basis. The content will consist mainly of data-driven stories about global statistics and analysis about common misconceptions about these. The output formats will be infographics, videos, articles, social media posts, posters, slideshows, web-campaigns, and whatever other media format we realize we need.
– Create a team: You will create a team of talented content producers who probably will be a mixture of full time staff members and external consultants, whom you may recruit from your professional networks or through other channels.
– Defining and delegating tasks and responsibilities: You will predict what work needs to be done and break down separate tasks to different team members and keep track of their progress to make sure they will reach the deadline.
– Facilitate the team: You will predict and solve dependencies and bottlenecks and  communicate any changed plans to directors and team members, in order to hit the deadlines.
– Plan for future deadlines: You will proactively plan for future deadlines while the team is working towards the next one. In this way we will not miss the special competences and preparation needed for creating the content that is planned for future deadlines. You will also pile up additional content to make sure we keep publishing during holidays and vacations.
– Review and iterate: Before finalizing content for a deadline, you will make sure it has passed the review of the heads of R&D and Communication, which currently means Anna & Ola.
– Finalize and deliver content: After the team has adjusted the content based on the feedback from reviews, you will make sure it gets finalized in time for the deadline. When the content is ready, it may be other people who are going to publish it. Your task is to get it ready and deliver it to the people responsible for publishing it in different channels in the near future.
– Create guidelines: You will write guidelines for future content production, such as style-guides for copy and design, based on the feedback you receive about how the content performs in various channels.
– Improve the process: In retrospective you will evaluate together with the team, what went good and what went bad, and use this to improve the process so that previous experiences leads to a team that stays happy and productive.

Basic Qualifications

– You have 7+ years of experience of media production.
– You have strong project management and organizational skills.
– You have good numerical and analytical skills.
– You have strong written and verbal communications skills.
– You are able to clearly communicate and collaborate with team members and external consultants.
– You are able to manage many projects at once.
– You have strong knowledge of professional office software.


Södermalm, Stockholm, Sweden


The work will start as soon as possible, when we have found the right person for the job.
We will send feedback to all applicants, no later than January 15, 2019.

How to apply

Please send an email to: [email protected], with the following attachments:
1. The pdf-diploma you received when you passed the Gapminder Test 2018: gapm.io/test18
2. Your CV
3. A short letter of introduction, explaining why you think you fit this job description.

Looking forward to hear from you!
🙂 Ola Rosling

First Newsroom becoming Gapminder Certified

Announcement: Today the team behind SVT Rapport is the first newsroom in the world to get the Gapminder Global Fact Certificate!

On September 14, 2017, we visited SVT Rapport, a newsroom of SVT, the Swedish national public TV broadcaster, which is one of the most trusted news sources in Sweden. We tested their core team of 15 people with fact questions about the state of the world. They didn’t score terribly bad, but just like most people (including journalists) they got most of our questions wrong. We lectured to them for an hour about the state of the world, and upgraded their worldview. Then we tested them with the Gapminder Test and then they scored 100% correct. And that makes them deserve the Gapmidner Team Certificate.  Gapminder can now guarantee that the newsroom SVT Rapport have essential global knowledge that most people are missing. Dear Swedes! Next time you watch Rapport, you can feel safe: You’re not listening to a reporter with an overdramatic worldview.

This is the first announcement of a Gapminder Team Certificate, which will become one of our most important strategies to fight devastating misconceptions at workplaces. In this way we can guarantee that teams of professional are up to date with the state of the world they work in. We can know for sure that people are not just enjoying an entertaining presentation, but actually learn form our lectures.

If you want your team to get a certificate, please contact us at: [email protected]

Or stay tuned about this new strategy by following us on Facebook or Twitter where we will keep posting about this project.

Happy birthday Dollar Street!

Happy Birthday Dollar Street 1st Year

Today is Dollar Street’s first birthday. And what a year it has been!

Dollar Street has grown from 160 to more than 260 homes.

And it is now available in English, Spanish and Swedish!

Our mission has been to show how people around the world really live. And Dollar Street has received an overwhelming response! A lot of teachers, public speakers, researchers and students have used Dollar Street to better understand how people eat, brush their teeth and sleep on different income levels across the globe. Country stereotypes have simply fallen apart in front of our eyes; at the same income level, there are a lot of similarities in how people live, independently of their culture or religion.

Thanks to our Dollar Street photographer, we now have 100 new homes; a total of 260 homes in 50 countries, from the hills of Peru in South America, to the furthest Islands of Papua New Guinea along the Pacific Ocean.

Guispe de Tenori's Family, Peru

Guispe de Tenori’s, Peru
Geenkai's family, Papua New Guinea

Geenkai’s, Papua New Guinea

Our goal is to have at least 10 homes per country. Volunteer with your home or become a Dollar Street photographer (just like these fantastic folks). Or maybe you prefer to help translating Dollar Street to more languages? Welcome to join us! Please sign up here.

This year Dollar Street has been travelling the world. It has been presented in classrooms and at meetings and conferences in several countries including Sweden, Spain, U.S., Austria, South Africa, Canada and Germany. Some other highlights are articles in Business Insider, Fast Company and BuzzFeed and winning the Fast Company World Changing Ideas Award (category: Photography and Visualization). Last but not least, Dollar Street made it to TED! The TED Talk is coming out soon, stay tuned!

Finally, we would send our warmest hugs to all the families who generously welcomed us into their homes. Without you there would be no Dollar Street! Thank you!

Now, for the coming years, let’s make Dollar Street even better. Together.

Yours sincerely,

Dollar Street Logo

Anna & the Dollar Street team

Working with Enlightened Cognitive Dissonance

How the Global Ignorance Test  and the Gapminder Data System  works in the context of FuturisticManagement Consulting

Tristan & Matthias Horx


What do we think about the world? The answer to this question is not trivial. In a post-fact culture, where rationality seems to vanish in the storms of lies and conspiracy theories, beliefs about the future are crucial. If we believe that the world cant be rescued, we become either cynical or depressed. But facts are, as we know from cognition psychology, not facts for the brain – they are informations without meaning until they become framedby emotion and belief. 

We have been working in forecasting and trend research for more than 20 years, throughout the German-speaking countries and beyond. Never has the future seemed so bland, so negative, when a Zeitgeist of pessimism is tearing apart old models of past, present and future. We have been using the Global Ignorance test with small and big audiences, mostly managers and entrepreneurs. Our consultancy company ZUKUNFTSINSTITUT (40+ employees, Vienna and Frankfurt) does up to a hundred long-term consulting processes and hundreds of speeches a year. This means reaching approximately 10.000 people with power and responsibility each year. Our goal is to give them proper insight into the real changes in our world, the so-called Megatrends. The wider goal is to teach systemic thinking and multi-perspective management.



Using the Global Ignorance Test on these audiences has a wonderful cathartic effect. As the Rosling family have shown again and again, the more people think they are expertsin terms of trends and world knowledge, the less they tend to be. The higher the ranks of management, the worse the answers to the questions such as How much did the flow of worldwide emigrants increase in the last ten years?. Their reactions to their own wrongness are a brief silence, followed by astonishment. In this silence, new thinking occurs. We can feel their brains aching and scratching, and we turn this energy around into a new openness and understanding. This enables us to convey a new understanding of globalisation and the implications for management and responsibility. Communicating this is such an integral part of our work, that we have published a study on it in the Summer of 2017 – The New Global (Available in German here: https://onlineshop.zukunftsinstitut.de/shop/generation-global/).

Sometimes we experience quite funny open denials. A manager of a telecommunication company recently stuttered in disbelief: This may be true, but I dont want to be convinced!And this is exactly where the test is so brilliant. Paired with the emotionality of the Dollar Street documentations, we can change peoples perceptions of the global world, and thus help them move in the right direction. 

Experience shows, the more you can shockthe audience with their own misconceptions, the more they listen to new ideas and points of views in what follows. This is why starting our presentations with the global ignorance test works so well – it confronts the brain with its own cognitive dissonance and biases. 

The cathartic effect is deepened when we show the Gapminder data and how to use it. Thanks to the tools of the Rosling family, we have managed to help hundreds, if not thousands of minds think differently about the world and the future. This we hope might have helped a bit to save the world, because only constructive minds can create constructive business. If the future has to be saved in the mind, the Gapminder Data System  is the best weaponwe have. Just as the aliens in the new science fiction film Arrivalcalled their sophisticated language a weaponin the sense of future knowledge, Gapminder is a key tool for mind-changing for a better future.



Help us spread a fact-based worldview

– Start with yourself!


Most people have severe misconceptions about the world they live in. Our ignorance surveys have shown that the general public is misguided about many basic global facts. Reliable global statistics exist for nearly every aspect of global  development, but these numbers are not transformed into popular understanding because using and teaching statistics is still too difficult. We want to change that!

A fact-based worldview is essential to be able to grasp the complexity of sustainable development. Our mission is to offer a fact-based worldview that anyone can understand.

Through our work with the ignorance surveys we have come across three mega misconceptions: 1) “The world is divided in two”, 2) “Everything is getting worse”, and 3) “The population just increases”. Gapminder’s core mission is to help people overcome these misconceptions. Making people aware of their overly dramatic worldview is the first step to build a worldview based on facts.

Gapminder increases knowledge of global facts by creating free, fun and easy-to-use courses and teaching tools for young people, educators and the public. See gapminder.org/tools and gapminder.org/dollar-street.

Gapminder Tools



By helping people of all ages develop a fact-based worldview, we will empower them to understand the realities of life for women, men and children living in different countries—and so make well-informed decisions.

The IKEA Foundation has been supporting us in spreading a fact-based worldview for many years. It has just renewed the funding to our core activities until 2019 because it believes that a better understanding of global facts will support sustainable development for children and families living in the world’s poorest communities. 

Take the Gapminder Test 2017 to see if you know these 12 basic facts about global development. If you answer all questions correctly, we’ll send you the Gapminder Facts Certificate 2017!



The U.N. Population Award 2017 is also to you

The U.N Secretary General signed the beautiful diploma below for Hans, with a wonderful motivation that truly captures Hans’ dedication. It was a great honor for me to visit U.N. headquarters last week to receive the prize on Hans’s behalf. I thanked the committee for choosing Hans, but I also expressed Hans’ thankfulness to all of You who supported him during the past decades. This award is also to You!

To carry Hans’ legacy forward, at the award ceremony, I did what Hans would have done. I took the chance to teach. The slides I used are downloadable here among our many other free slideshows. Please take them and use them!

To all of you who loved Hans’ excitement for enlightenment, it’s time for you to take responsibility. Please help us carry Hans’ legacy forward into the next decade. Download Gapminder’s free slides and tools, and promote a fact-based worldview to everyone you meet all the time. With your support, Gapminder could potentially win even more U.N. Prizes in the future! 😉


Ola Rosling, President of the Gapminder Foundation

(More photos from the ceremony are further down the page).


“In recognition of the power of his intellect and influence for human understanding and progress; his dedication and unwavering commitment to public health, population dynamics and the eradication of poverty for over three decades; his remarkable quest and success in promoting increased use of data and a better fact-based understanding of the world communicated with his personal wit and humour through a wide range of publications, documentaries and educational videos, and above all, the iconic infographics: Trendalyzer developed by the Gapminder foundation he co-founded to enhance the human visual system’s ability to see patterns and trends from international statistics; his enthusiastic investigation of a rare and previously unrecognised paralytic disease and its cause; for pioneering health research collaborations with universities; and for his sterling leadership in championing international cooperation in health.”


Beware TOTAL emission! Use per capita!

As Hans showed in the film Don’t Panic, the richest billion people emits the double amount of CO2, compared to the second richest.

The richest countries don’t like this fact, because it shows who must start cutting CO2 most urgently!

It’s us. It’s not them!

U.S. and other high income countries, instead like to compare total emission, which makes the Chinese and the other large middle income countries, seem more guilty.

But I think the World Bank should avoid this game. The Bank’s front page today, is depicting the total emission of Upper middle income and comparing it to High income.


But come on! It’s unfair. They are more people. Look at the huge difference in population size:

  • Upper middle income: 2.6 Billion people
  • High income: 1.2 Billion people


No surprise that Upper middle income emits more CO2. They have more than twice the population of High income.

I think the World Bank should promote this chart instead:


It’s interesting to notice that CO2 per capita has been flat in High income for several decades. Some of it is because the increased consumption is covered by imports from Upper middle income. Industries have moved to China and elsewhere, where increasing amount of CO2 has is emitted while producing products that are still consumed on High income. It gives the impression that the way of life in Upper middle income trend, is emitting more and more CO2. But the consumption often doesn’t happen where the CO2 is emitted.

🙂 Ola Rosling

The Gapminder Effect has been measured!

It works!

Right now, the media attention around “fact resistance” makes it seem like it increases. But do we really know? To know such things we must measure it, and to our knowledge nobody has done that.

Six years ago we realized we didn’t know if our presentations had any effect. So we started measuring knowledge. After all Hans’ appearances in media and TED talks, he expected that people would know the facts that he had been repeating. In 2013 we asked a set of knowledge questions to the public in Sweden, only to find that their ignorance of basic global facts was huge.

Only 8% knew that the majority of children get basic vaccines.
Only 23% knew that the global poverty rate has been halved during the last two decades.
Those were multiple choice questions, A, B or C. And a chimpanzees would get 33% correct answers, just by picking randomly.
We were very disappointed.

This year in February, the same month Hans passed away, we asked a new battery of questions. The 2017 results were announced two weeks ago. And to our great relief, they were much better! The Swedish public had improved from 8% to 27% on the vaccination question.

On the poverty trend questions, they were even better than the chimpanzees! That has never happened in Sweden before! Congratulations.

Now we wondered: Was this really thanks to us? So during the last two weeks we have made a follow up study. If only Hans could have seen these results!

The people who picked the correct answer, got a follow up question. “Do you remember from where you got this knowledge?”

We gave them an open answer field to write whatever came to their mind. So we didn’t trick them. This word cloud shows word sizes by their frequency.

46% of the people who answered correctly, attributed their knowledge to “Rosling” or “Gapminder”. We call it the Gapminder effect!

Our conclusion is: It works! We should just continue doing what we have been doing for 18 years, and spread a fact-based worldview, the way we do it.

Please grab our slides, tools and exam questions, and help more people learn the basic global facts!

🙂 Ola Rosling

A fact-based worldview for all

– Free tools, videos, slideshows and more!

We live in a globalized world, not only in terms of trade and migration. More people than ever care about global development. But most people have severe misconceptions about contemporary global development. We know, because we have tested people’s knowledge. One of the main reasons for this is that students don’t learn to understand the world based on statistics and facts. Instead, we have a dramatic worldview formed by outdated school books and sensationalist news-stories. People intuitively believe that most things are getting worse. The dramatic worldview leads to irrational decisions by individuals, nonprofits, governments and business.
For the first time in human history reliable statistics exist. There’s data for almost every aspect of global development. The data shows a very different picture: a world where most things improve; a world that is not divided; and a world where the fast population growth will soon be over. The world has never been less bad. But that doesn’t mean it’s perfect.

This dramatic worldview has to be dismantled, because it is stressful and wrong. It leads to bad focus and bad decisions. Facts don’t come naturally. Drama and opinions do. Factual knowledge has to be learned. Thanks to a grant from IKEA Foundation 2013-2016 it has been possible for Gapminder to develop and spread teaching material.

To decide what materials to create, we started by measuring what people know and don’t know about the world. The idea was to focus on the least-known facts. Unfortunately our surveys did not make it easier to prioritize. People had preconceived ideas about the World that made them score worse than random on most of the questions!

We soon realised that the teaching material we had planned wouldn’t be enough. Worst of all: people were ignorant about their ignorance. They thought they already knew the basics about the World so they had no incentives to (re)learn. We had to start by making people humble and aware about their own ignorance before we could teach them successfully. Initially we got overwhelmed when we realized the enormous size of the problem. We had stumbled upon something bigger and more important that we had initially thought. We are now even more excited to work on it! We realised we needed to team up with real teachers to reach maximum impact.

Instead of wasting our time blaming the media or condemning the human brain, Gapminder tackles the dramatic worldview by developing free teaching material. The goal is to dismantle misconceptions and promote a fact-based worldview. For the last 5 years the Gapminder School project has focused on exactly that: creating and spreading data visualizations, videos, slideshows, posters and other educational material for students to get a consistent and fact-based worldview.

Gapminder Tools (gapminder.org/tools) let you compare hundreds of indicators and understand the health and wealth of all nations. It works on desktops, tablets and mobile phones.

Gapminder tools makes it possible to see the data as bubbles, lines, mountains, ranks and maps.

We created a series of 90-second videos to answer basic questions about the world (gapminder.org/answers).


We also created free slideshows and posters, that anyone can download (gapminder.org/downloads) and easily modify, copy, use however they want to help the facts about our changing world to reach more people.


Reliable global statistics exists for nearly every aspect of global development. And we are working to transform this numbers into public understanding. We haven’t finished this task yet, we still have much more to do! All Gapminder School material is freely available under the Creative Commons Attribution License.

Results for the Swedish Public on the ‘Gapminder Test 2017’

We asked the Swedish public 12 questions about the the world: those are basic global facts you need to know to start building a fact-based worldview.

Check the questions and results below! You can also see the complete report here.

1. In the last 20 years the proportion of people living in extreme poverty, worldwide, has…?
A. Almost doubled
B. Remained more or less the same
C. Almost halved

Correct answer: Almost halved
Source: World Bank


2. How many of the world’s 1-year-old children today have been vaccinated against some disease?
A. 80%
B. 50%
C. 20%

Correct answer: 80%

Source: WHO & UNICEF



3. How did the number of deaths per year from natural disasters change over the last hundred years?
A. More than doubled
B. Remained more or less the same
C. Decreased to less than half

Correct answer: Decreased to less than half

Source: OFDA/CRED International Disaster Database


4. Of all people in the world today, the majority live in:
A. Low income countries
B. Middle income countries
C. High income countries

Correct answer: Middle income countries
Source: World Bank Population Data


5. Worldwide, 30 year old men have spent 10 years in school, on average. How many years have women of the same age spent in school?
A. 9 years
B. 6 years
C. 3 years

Correct answer: 9 years
Source: IHME Global Educational Attainment


6. There are roughly seven billion people in the world today. Which map shows where people live? (Each figure represents 1 billion people.)


Correct: A
Source: Based on 2015 Revision of World Population Prospects


7. The United Nations predicts that by 2100 the world population will have increased by another 4 billion people. What is the main reason?
A. There will be more children
B. There will be more adults
C. There will be more very old people


Correct answer: There will be more adults
Source: 2015 Revision of World Population Prospects


8. In all low income countries across the world today, how many girls finish primary school?
A. 20%
B. 40%
C. 60%

Correct answer: 60%
Source: UNESCO


9. There are two billion children in the world today, aged 0 to 15 years old. How many children will there be in the year 2100 according to the United Nations?
A. 4 billion
B. 3 billion
C. 2 billion

Correct answer: 2 billion
Source: 2015 Revision of World Population Prospects


10. The global climate experts believe that, over the next 100 years, the average temperature will:
A. Get warmer
B. Remain the same
C. Get colder

Correct answer: Get warmer
Source: IPCC


11. How many people in the world have some access to electricity?
A. 20%
B. 50%
C. 80%

Correct answer: 80%
Source: Global Electrification database


12. What is the life expectancy of the world population?
A. 50 years
B. 60 years
C. 70 years

Correct answer: 70 years
Source: WHO