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We’re looking for a Head of Media Production


Job Description

During the past 10 years Gapminder has become world famous for explaining a fact-based worldview and for teaching Factfulness. We have built a huge global online audience, but most of our ideas haven’t been published yet, because we are missing an effective process for finalizing and delivering new content to our audience. Instead of delivering, we often keep inventing new ideas all the time.

This is why we need you: an experienced producer who has managed content production before. You have worked in a newsroom or in another media production process with frequent deliverables. You’ve got the skills to lead and coordinate content creators working with multiple media formats, including graphics, text, film and web pages. You enjoy being in a constant planning and re-planning mode, predicting and solving upcoming problems for future deadlines, and you love facilitating team collaboration to make sure things get delivered in time.

Such proactive process skills is exactly what’s needed to turn our ever-growing treasury of drafts and ideas into high quality content and make sure it’s published on a frequent basis. If you can make this happen, Gapminder has the channels to reach hundreds of millions of curious people around the world. People who are fed up with the avalanche of overdramatic media reports in their online feeds. People who want to see a fact-based worldview on a daily basis, to reduce unnecessary stress and make better decisions. People who want Gapminder to demonstrate Factfulness in practice.


– You will be responsible for maximizing Gapminder’s output of high quality content.
– You will build a flexible team of content producers and coordinating their work.
– You will plan daily and weekly deadlines, and make sure they are not missed.

Job description

– Plan content: On a regular basis, you will plan the content and deadlines in close collaboration with the heads of R&D and Communication, which currently means Anna & Ola Rosling. Together with them you will populate the content delivery calendar for the next couple of months, with well defined deliverables on a weekly and daily basis. The content will consist mainly of data-driven stories about global statistics and analysis about common misconceptions about these. The output formats will be infographics, videos, articles, social media posts, posters, slideshows, web-campaigns, and whatever other media format we realize we need.
– Create a team: You will create a team of talented content producers who probably will be a mixture of full time staff members and external consultants, whom you may recruit from your professional networks or through other channels.
– Defining and delegating tasks and responsibilities: You will predict what work needs to be done and break down separate tasks to different team members and keep track of their progress to make sure they will reach the deadline.
– Facilitate the team: You will predict and solve dependencies and bottlenecks and  communicate any changed plans to directors and team members, in order to hit the deadlines.
– Plan for future deadlines: You will proactively plan for future deadlines while the team is working towards the next one. In this way we will not miss the special competences and preparation needed for creating the content that is planned for future deadlines. You will also pile up additional content to make sure we keep publishing during holidays and vacations.
– Review and iterate: Before finalizing content for a deadline, you will make sure it has passed the review of the heads of R&D and Communication, which currently means Anna & Ola.
– Finalize and deliver content: After the team has adjusted the content based on the feedback from reviews, you will make sure it gets finalized in time for the deadline. When the content is ready, it may be other people who are going to publish it. Your task is to get it ready and deliver it to the people responsible for publishing it in different channels in the near future.
– Create guidelines: You will write guidelines for future content production, such as style-guides for copy and design, based on the feedback you receive about how the content performs in various channels.
– Improve the process: In retrospective you will evaluate together with the team, what went good and what went bad, and use this to improve the process so that previous experiences leads to a team that stays happy and productive.

Basic Qualifications

– You have 7+ years of experience of media production.
– You have strong project management and organizational skills.
– You have good numerical and analytical skills.
– You have strong written and verbal communications skills.
– You are able to clearly communicate and collaborate with team members and external consultants.
– You are able to manage many projects at once.
– You have strong knowledge of professional office software.


Södermalm, Stockholm, Sweden


The work will start as soon as possible, when we have found the right person for the job.
We will send feedback to all applicants, no later than January 15, 2019.

How to apply

Please send an email to: info@gapminder.org, with the following attachments:
1. The pdf-diploma you received when you passed the Gapminder Test 2018: gapm.io/test18
2. Your CV
3. A short letter of introduction, explaining why you think you fit this job description.

Looking forward to hear from you!
🙂 Ola Rosling

Minorities and global health

Helena Nordenstedt presents the Global Health Framework, which can help you to understand how income is related to health. Basically, low income countries tend to have a lower life expectancy than countries in higher income levels.

She shows that minority groups within countries (in all income levels) generally have a lower life expectancy than the rest of the population, but as the countries get richer and healthier, the health of the minorities also improve.

She also shows that there is no minority group in middle income and high income countries that has a life expectancy lower than the average in poor countries.


Everyone lives on Dollar Street

Imagine all people in the World lived along one long street. And imagine all houses were sorted by income. The poorest to the left. The richest to the right. What would it look like, and where would you live?

Back in 2003 Anna got obsessed with the idea of making such systematic photo documentation of all common items from homes all over the world, to see what everyday life looks like, with different incomes. Her project launched in 2016 with more than 300 homes from 52 different countries documented. Anna was then invited to present it at TED in Vancouver in April 2017, and now you can watch her talk here. (Or scroll down to see how you can contribute to this unique free image bank, by adding more homes from more countries).


Even if we have 300+ families documented, we want more. Dollar Street is a one of a kind image bank of everyday life across the world. It uses photos as data to show what life looks like on all different income levels. If you like to contribute with more homes, please contact info@gapminder.org  (All images are free to use, under Creative Common License CC BY 4.0.).

Using photos as data to understand how people live

Dollar Street is the brainchild of Anna Rosling where she uses photos as data to make everyday life on different income all over the World easy to understand! It is a free website with 300+ homes from 52 countries ordered by income. Imagine all people in the World lived on the same street, the poorest to the left and the richest to the right. Where would you live?

Do you want better coverage in your country? Welcome to add your home to the street – you can find the resources here.

Aha! Now I get how everybody lives!

Dollar Street is a visual framework created by Anna Rosling Rönnlund, co-founder of Gapminder, for understanding how everybody lives across the world.

It combines photos of the everyday lives of families in more than 52 countries with income data to provide a fact-based worldview that everyone can understand.

How not to be ignorant about the world

In this TED Talk Hans Rosling presents the results of our public surveys that shows that people don’t know key aspects of global development. And Ola Rosling shows that this has nothing to do with intelligence. It’s a problem of factual knowledge. Facts don’t come naturally. Drama and opinions do. Factual knowledge has to be learned. So Ola teachers 4 rules of thumb for not being ignorant about the world.

Working with Enlightened Cognitive Dissonance

How the Global Ignorance Test  and the Gapminder Data System  works in the context of FuturisticManagement Consulting

Tristan & Matthias Horx


What do we think about the world? The answer to this question is not trivial. In a post-fact culture, where rationality seems to vanish in the storms of lies and conspiracy theories, beliefs about the future are crucial. If we believe that the world cant be rescued, we become either cynical or depressed. But facts are, as we know from cognition psychology, not facts for the brain – they are informations without meaning until they become framedby emotion and belief. 

We have been working in forecasting and trend research for more than 20 years, throughout the German-speaking countries and beyond. Never has the future seemed so bland, so negative, when a Zeitgeist of pessimism is tearing apart old models of past, present and future. We have been using the Global Ignorance test with small and big audiences, mostly managers and entrepreneurs. Our consultancy company ZUKUNFTSINSTITUT (40+ employees, Vienna and Frankfurt) does up to a hundred long-term consulting processes and hundreds of speeches a year. This means reaching approximately 10.000 people with power and responsibility each year. Our goal is to give them proper insight into the real changes in our world, the so-called Megatrends. The wider goal is to teach systemic thinking and multi-perspective management.



Using the Global Ignorance Test on these audiences has a wonderful cathartic effect. As the Rosling family have shown again and again, the more people think they are expertsin terms of trends and world knowledge, the less they tend to be. The higher the ranks of management, the worse the answers to the questions such as How much did the flow of worldwide emigrants increase in the last ten years?. Their reactions to their own wrongness are a brief silence, followed by astonishment. In this silence, new thinking occurs. We can feel their brains aching and scratching, and we turn this energy around into a new openness and understanding. This enables us to convey a new understanding of globalisation and the implications for management and responsibility. Communicating this is such an integral part of our work, that we have published a study on it in the Summer of 2017 – The New Global (Available in German here: https://onlineshop.zukunftsinstitut.de/shop/generation-global/).

Sometimes we experience quite funny open denials. A manager of a telecommunication company recently stuttered in disbelief: This may be true, but I dont want to be convinced!And this is exactly where the test is so brilliant. Paired with the emotionality of the Dollar Street documentations, we can change peoples perceptions of the global world, and thus help them move in the right direction. 

Experience shows, the more you can shockthe audience with their own misconceptions, the more they listen to new ideas and points of views in what follows. This is why starting our presentations with the global ignorance test works so well – it confronts the brain with its own cognitive dissonance and biases. 

The cathartic effect is deepened when we show the Gapminder data and how to use it. Thanks to the tools of the Rosling family, we have managed to help hundreds, if not thousands of minds think differently about the world and the future. This we hope might have helped a bit to save the world, because only constructive minds can create constructive business. If the future has to be saved in the mind, the Gapminder Data System  is the best weaponwe have. Just as the aliens in the new science fiction film Arrivalcalled their sophisticated language a weaponin the sense of future knowledge, Gapminder is a key tool for mind-changing for a better future.



Help us spread a fact-based worldview

– Start with yourself!


Most people have severe misconceptions about the world they live in. Our ignorance surveys have shown that the general public is misguided about many basic global facts. Reliable global statistics exist for nearly every aspect of global  development, but these numbers are not transformed into popular understanding because using and teaching statistics is still too difficult. We want to change that!

A fact-based worldview is essential to be able to grasp the complexity of sustainable development. Our mission is to offer a fact-based worldview that anyone can understand.

Through our work with the ignorance surveys we have come across three mega misconceptions: 1) “The world is divided in two”, 2) “Everything is getting worse”, and 3) “The population just increases”. Gapminder’s core mission is to help people overcome these misconceptions. Making people aware of their overly dramatic worldview is the first step to build a worldview based on facts.

Gapminder increases knowledge of global facts by creating free, fun and easy-to-use courses and teaching tools for young people, educators and the public. See gapminder.org/tools and gapminder.org/dollar-street.

Gapminder Tools



By helping people of all ages develop a fact-based worldview, we will empower them to understand the realities of life for women, men and children living in different countries—and so make well-informed decisions.

The IKEA Foundation has been supporting us in spreading a fact-based worldview for many years. It has just renewed the funding to our core activities until 2019 because it believes that a better understanding of global facts will support sustainable development for children and families living in the world’s poorest communities. 

Take the Gapminder Test 2017 to see if you know these 12 basic facts about global development. If you answer all questions correctly, we’ll send you the Gapminder Facts Certificate 2017!