Fernanda shows the Mega Misconceptions to entrepreneurs in Bangalore

Fernanda tested entrepreneurs from the famous business school India Institute of Management in Bangalore on their knowledge of global facts. And they scored almost as bad as the general public of rich countries.


About 900 alumni from IIMB were present and they agreed that business needs to understand the national and international context to succeed! And #Factfulness is the frame of mind for grasping the world around us!

In sum, factfulness is important for entrepreneurs as it’s helps them in understanding:

  • market prospects
  • better understand your consumers
  • know your competitors
  • know how to hire and guide your team, and coach them to use statistic evidence for making decisions
  • where to invest

You can access Fernanda’s slideshow here.

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